Free Open House Flyer Templates

An open house flyer promotes a viewing — most often a property for sale, sometimes a school open day or a business opening its doors to the community. Either way it has one job: get people to turn up on the right day. The free templates below are editable MS Word files, and beneath them you’ll find what belongs on a real estate flyer, where to distribute it, and two things about wording that matter more than the design does.

What Goes on a Real Estate Open House Flyer

Agents produce two related documents, and it’s worth knowing which you’re making:

• The open house flyer promotes the event beforehand — distributed to neighbours, posted locally, shared online, to get people through the door on the day.
• The property flyer is the leave-behind at the house itself — full details, photographs, agent contact, taken away by visitors.

Most templates work for both. The information they need:

• “OPEN HOUSE” and the date and time, in the largest text on the page. Include the day of the week — people diarise by “Saturday,” not by a number.
• The address, prominent enough to read from across a room.
• Price, or “offers over,” or “price on application” if that’s the instruction.
• Bedrooms, bathrooms, and floor area — the three figures buyers filter on before anything else.
• Three to five photographs. One strong exterior shot as the hero, plus the kitchen, the main living space, and the garden or view. Photographs sell the viewing; text confirms it.
• Four or five key features — not a paragraph. “South-facing garden · Off-street parking for two · New boiler 2025 · Walking distance to Mill Lane station.”
• Agent details — name, photograph, direct line, email, and brokerage. The photograph matters more than agents expect; people call a face.
• A QR code to the full listing, so anyone holding the flyer can see every photo and book a viewing without typing an address.
• Required disclosures — see below.

Open House Flyer Example

Notice the hierarchy: OPEN HOUSE and the date sit above everything, including the photograph. A beautiful flyer where the date is small has failed at its only job. Notice too that the feature list describes the property and never the buyer — which is the subject of the next section.

Free Open House Flyer Templates in MS Word

Each template below is editable in Word — drop in your photographs, replace the details, and print at home or at a copy shop.

 

Real Estate Open House Flyer

A hero exterior photograph with the date banner above, a stats row for beds, baths and floor area, a three-photo strip, and an agent panel at the foot.

 

Property Flyer with Photo Grid

 

 

 

 

 

 

Describe the Property, Not the Buyer

This is the wording rule that matters most in real estate advertising, and it catches out plenty of people producing their own materials.

Fair housing rules in the United States — and equivalent anti-discrimination rules elsewhere — prohibit advertising that indicates a preference about who should live in a property. That includes phrases most people would consider harmless:

• “Perfect for a young family” · “Ideal for retirees” · “Great for professionals”
• “Suits a couple” · “Would suit first-time buyers”
• References to a neighbourhood’s religious, ethnic, or family character — “close to St Mark’s church,” “a quiet street with no children”
• “Walking distance” can be problematic where it implies a preference about mobility; “0.4 miles from” is safer

The rule that keeps you clear is simple: describe the property, never the occupant. Instead of “perfect for families,” write “four bedrooms, fenced rear garden, and a primary school 0.3 miles away.” The same information reaches the same buyer, and it describes what’s there rather than who should want it.

This applies to flyers, listings, social posts, and window cards alike. If you’re working under a brokerage, they’ll have their own compliance guidance — follow it, since the rules differ by jurisdiction and change over time.

Required Disclosures

Real estate advertising usually has to carry specific information, and a flyer is advertising. Depending on where you operate, that commonly includes:

• The brokerage or firm name — in many places an agent may not advertise under their own name alone.
• Licence number, for the agent, the brokerage, or both.
• The Equal Housing Opportunity logo or statement, in the United States.
• A disclaimer on measurements and details — “information believed accurate but not warranted; measurements approximate” — which protects you if a room turns out to be a few inches smaller than stated.
• Energy performance information, required before marketing a property in the UK and much of the EU.

Leave space for these in your template rather than squeezing them in afterwards. They’re small text at the foot of the flyer, and their absence is the sort of thing a broker’s compliance check picks up on the day you don’t have time to reprint.

Distribution and Timing

• Start with the neighbours. The single most effective distribution for a residential open house, and the one people skip. Neighbours know who wants to move into the street — a relative, a friend, someone who’s admired the house for years. A flyer through forty nearby doors outperforms a hundred handed out at random.
• Three to five days ahead. Long enough to reach the weekend plans, short enough to still be on the kitchen counter.
• Local businesses and boards — cafés, the corner shop, community centres, gyms. Ask permission; almost everyone says yes.
• Directional signs on the day, from the main road, put out that morning and collected afterwards. Check local rules on signage in the highway.
• Send the flyer digitally too — to your own database, to other agents with matching buyers, and to social groups for the area. The same file works as a PDF and an image post.
• Leave a stack at the house itself, with a sign-in sheet beside them. Our sign-in sheet templates suit that job — names and numbers from an open house are the follow-up list.

School and Business Open Days

The other kind of open house: a school welcoming prospective parents, a college showing its facilities, a business opening its doors to the community or to clients.

The flyer needs different information. Alongside the date, time and address, include what visitors will actually see or do — tours, demonstrations, a talk by the head at a stated time — plus parking and access, whether to register or just turn up, whether children are welcome, and a named contact for questions.

Two things that measurably improve attendance: publishing a simple schedule so people know when the thing they care about happens, and saying how long a visit takes. “Tours run every 30 minutes; allow an hour” removes the main reason people decide not to come.

If you’re promoting a broader event rather than a viewing, our party and event flyer templates cover that format, and the event planner templates handle the running order on the day.

Frequently Asked Questions

What should an open house flyer include?

“Open house” with the day, date and time in the largest text, the address, the price, bedrooms, bathrooms and floor area, three to five photographs, four or five key features, agent contact details with a photograph, a QR code to the listing, and any required disclosures.

What’s the difference between an open house flyer and a property flyer?

The open house flyer promotes the event beforehand and leads with the date and time. The property flyer is the leave-behind at the viewing itself, with fuller details and photographs for visitors to take away. Most templates serve both.

What wording should I avoid on a real estate flyer?

Anything describing who the property suits — “perfect for a young family,” “ideal for retirees,” “great for professionals.” Fair housing rules prohibit indicating a preference about occupants. Describe the property instead: bedrooms, garden, distance to amenities.

When should I distribute open house flyers?

Three to five days before. Start with the immediate neighbours, who are the most likely source of a buyer, then local businesses and noticeboards, and send it digitally to your database and to agents with matching buyers.

How many photos should be on the flyer?

One strong exterior shot as the main image, plus three or four interiors — kitchen, main living space, and the garden or a standout feature. More than five and each becomes too small to be worth including.

Do I need to include my licence number and brokerage?

In most jurisdictions, yes — real estate advertising rules commonly require the brokerage name and often a licence number, along with an equal housing statement in the US. Check what applies where you operate, and leave space for it in the template.

What should a school open day flyer include?

Date, time and address; what visitors will see and any timed events; parking and access; whether to register in advance; whether children are welcome; and a contact. Adding a short schedule and an estimate of how long a visit takes both improve attendance.